Program Design, Marketing & Outreach

KEMA helps designing and implementing programs for residential, commercial, and industrial customers

Full-service providers of energy efficiency and demand response services.

KEMA provides the full range of program implementation services for utility clients across the country. We manage over $50 million in implementation programs per year and tailor the programs to meet the local needs. In some cases, the utility provides staff for marketing, outreach, or technical services. In other cases, the utility simply has a single program manager and we perform all required activities. The typical functions performed by KEMA include:

• program design

• program outreach and marketing

• technical support services

• training

• incentive processing

• tracking and reporting.

KEMA frequently places a local, largely dedicated, team in each of our client’s service areas.  We work under a range of contract types including fixed price, time and materials, performance based, or some combination of the three.  We have a track record for quickly launching programs and have rolled some out within six weeks of contract execution.

Marketing and customer recruitment that is vital to program success

Our marketing and outreach strategy focuses on encouraging customers to purchase energy efficiency measures by providing them with timely information and by reducing market barriers. We typically use multiple channels for outreach to customers and other trade allies, and position our program staff as a valued resource to support the customer as they participate in the incentive program.

KEMA offers clients market assessment, market research, and turnkey program marketing campaigns and services.  Our in-house energy marketing specialists are skilled in designing programs and materials that resonate with customers. We collaborate with our client’s marketing staff to develop plans that accommodate the particular service territory, its efficiency needs, and other complementary utility programs.