First to Market: an assessment of the smart energy market
KEMA’s newly released project, “First To Market: An Assessment of the Smart Energy Market in Texas,” analyzes the intersection of electricity competition and the evolution of smart energy offers for residential customers in Texas—the US state that has taken a market leadership position in smart energy.
Sponsored by many leading energy and technology companies in the US, the study examined residential customer awareness, acceptance and value of smart grid enabled electricity offers, home energy technologies and rate plans—also referred to as “smart energy” offerings.
Insight into emerging business models and home energy technologies
The KEMA “First to Market” study combined customer and vendor survey data with expert analysis of core offers spurred by the deployment of advanced metering. The resulting analysis provides insight into customer preferences, emerging business models and home energy technologies across North America and forecasts offer adoption in Texas.
Key areas of analysis include:
Analysis of smart energy offers and value propositions
The case for prepay electricity
Customer survey research
Customer adoption dynamics and proxy markets
Forecast for 2020 of nine smart energy offers
Survey and directory of home energy technology vendors
The “First to Market” executive summary identifies 10 key themes and views based on KEMA’s survey and analysis. The summary is available for download using the link on the right.
The full report is available for purchase. Please contact KEMA for details.