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Insight on the Customer Side of the Meter
Navigating in today’s dynamic and challenging energy environment requires keen insight into what is happening on the customers’ side of the meter.
Market assessments can help you plan and fine tune your DSM programs by gaining a clearer understanding of the size, type and key actors within your target markets.
KEMA is Your Window into Customer Behavior
For over 25 years KEMA has been an industry leader in providing accurate, up-to-the-minute information and analysis on customer behavior. We cover all segments of the energy market including- Utility executives
- Government policy makers
- Regulators
- Equipment manufacturers
- Investors
We leverage our in-depth experience with the DMS program lifecycle and our familiarity with a wide variety of customers and regulatory environments to provide expert market assessment services including:- Supply-side market structure and dynamics analysis
- Demand-side market size and segmentation assessments
- Barrier analysis
- Technical and market potential studies
Innovation & Integrity in Data Collection & Analysis
KEMA has built a reputation for innovation and integrity in data gathering and analysis. Our extensive experience in the energy industry helps us convert solid analysis into winning positions and strategies for our clients.
We are unmatched in our experience and expertise in conducting surveys, in depth interviews, and focus groups. We help you understand customer attitudes, customer satisfaction, and all other factors that influence market behavior.
We provide both quantitative and qualitative research on:- Consumer behavior and satisfaction
- Consumer knowledge/awareness
- Market structures
- Retail energy markets
- Restructured energy markets
- Energy efficiency product/service markets
- Renewable energy markets
- Markets for green pricing
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