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Program Development & Testing
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Plan Ahead for Successful DSM Program Implementation
Different market segments and technologies require different market interventions. The one-program-for-all concept may seem like the fair approach but it will rarely be effective at achieving high market penetration.
While the standard rebate programs work well for some measures in some market segments, new innovative approaches are required for many hard-to-reach market segments and to encourage adoption of emerging technologies. The routine development and testing of new program strategies will help DSM providers to:- Cost-effectively achieve higher market penetration of DSM measures
- Ensure that program funds are distributed equitability across customer segments
- More effectively reduce the key market barriers
It is not enough simply to develop new program concepts. These concepts must be developed and introduced in a manner that provides feedback on their effectiveness. The testing of new program concepts is often under funded.
The Key is Market Knowledge
No other firm has the combination of implementation experience and market knowledge that KEMA has.
KEMA has conducted hundreds of program assessment and program evaluation studies. KEMA has used this knowledge to design new innovative programs that succeed where other programs have failed.
We often design programs that go beyond making customers aware and buying down the first cost of measures. KEMA understands that impact that performance uncertainty, high transaction costs, and split benefits can have on measure adoption.
We also know the value of partnerships. KEMA designs programs so that members of the distribution chain can benefits in addition to the customers.
KEMA Solutions for Your Success
We develop innovative turnkey solutions for every aspect of your residential, commercial and industrial DSM program delivery.
KEMA staffs are experts at obtaining market value feedback as new concepts are introduced and incorporating the feedback into the program design.
KEMA has developed new program concepts for many specified markets including:- Lighting, cooling, and refrigeration retrofits for small businesses in lease space
- Green building consulting services
- Energy management system enhancements for commercial building
- Energy efficiency business loans
- Compressed air system improvements in industrial plants
- Optimization of waste water treatment plant operation
- Energy education for non-English speaking homes and for seniors
- HVAC contractor training services
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