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Obtain a Long-Term Benefit
Many DSM programs focus on influencing the measure adoption decisions of energy consumers and builders. Changing the business practices of other market actors such as service contractors, retailers, manufacturers, architects, and financial institutions can result in a lasting transformation of a market.
Knowledge of how these market work and developing relationships throughout the distribution chain are the keys to success in any market transformation strategy.
When you win the support of the distribution chain, you can: - Significantly expand your reach and impact
- Reduce the time and cost of reaching the decision makers
- Create a synergy of efforts that can help transform a market
Forming Partnership with Your Trade-Allies
KEMA is a leader in the design, implementation, and evaluation of market transformation programs. Successful market transformation programs begin with a thorough understanding of the entire market chain from manufacturer to the consumer.
We have had great success in motivating distribution chain partners to participate because we seek out strategies that are aligned with the business objectives of these market actors. Incentives only have a short-term impact if there is not a solid business case behind the strategy.
KEMA has successfully designed market transformation programs to introduce new service or installation practices. Our training programs address marketing strategies and the business benefits of the new practice as well of the technical issues. Including on-going support services in the program design also has been found to be effective.
KEMA provides full service market transformation capability
KEMA serves our clients as a consultant, researcher, and implementer of market transformation programs. Our services include:- Market baseline studies
- Program theory development and design
- Marketing and outreach
- Education, training, and certification
- Technical and business support services
- Incentive processing
- Market effect studies
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