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Customer Education and Marketing
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Improve Customer’s Knowledge and Build Loyalty
Educated Customers Make Better Choices
A targeted education and messaging campaign can improve your customer satisfaction ratings. Benefits to a tailored campaign include:- Developing long term customer relationships
- Leveraging established expertise and information technology
- Building loyalty and creating a trusted resource
- Access to new delivery channels
- Generating customer program participation
- Higher customer satisfaction ratings
Efficient & Effective Messaging
Presenting clear and concise information delivers results. KEMA provides those results through a multitude of delivery mechanisms. Our experience encompasses traditional informational presentations to interactive web based methods.
Our knowledge helps us target market segments in an efficient and effective manner. Our services include: - Customer education and service
- Distribution channel partnerships
- Website development and marketing
- Market transformation through education
- Marketing Plan development
- Training and customer support services
- Internet based educational tools
- Market surveys and analysis
- Multi-lingual capabilities
- Strategic communication programs
- Online analysis and education
Blend Proven Channels of Delivery with Innovative Methods for Results
KEMA can tailor education and communication as part of single campaign or as part of a larger project.
We educate large audiences and individuals on complex and general energy issues.
Our experience in providing educational services to technical and non-technical audiences for the full spectrum of markets and technologies is unsurpassed in the energy industry.
We utilize information technology to provide cost-efficient communications with our clients, customers, and partners.
With KEMA’s innovative delivery methods, education and messaging reaches beyond the targeted segment.
KEMA’s Energy Analysis Tools
KEMA developed RECAP, a residential energy and water analysis tool to support various customer education and auditing programs. KEMA uses this tool to conduct our in-home and mail-in audits. This tool is also available for use by residential customers via the website of several utilities.
RECAP has been used to assess the energy usage and provide recommendations to more than 5 million homes.
KEMA customizes RECAP to meet the program needs of each utility client. The system provide utilities with a very cost-effective way to provide a value information service, gather customer data, and deliver marketing messages.
Key features of RECAP include:- Sophisticated bill analysis
- Customer-specific recommendations on appropriate programs, products, services, and practices
- Various Internet interface options including a quick audit and a detailed audit
- Customer support hotline and email service
- Collection, storage, and delivery of valuable customer data
KEMA also develops other custom analysis tools that utilities can make available to their customers via their website. These tools include:- Energy Use Benchmarking
- Account History
- Bill Inquiry Analyzer
- Energy Savings Calculators
- Purchase Decision Guide
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