|
|
|
Marketing, Sales and Customer Service
Relationship strategies for dynamic utility markets
|
|
|
Utilities today are seeking to move to operational excellence models that improve their commercial offerings, quality of customer services, efficiency of commercial operations and processes, and account management approaches. Aligning marketing, sales and customer service strategies with corporate vision and goals can help improve the ability to adapt to rapidly changing utility markets.
Effective marketing, sales and customer service operations can support and enhance strategic business objectives and generate enterprise-wide value in areas including:
- Customer satisfaction
- Improved competitive position
- Product innovation
- Disciplined customer account management and trained sales executives
- Improved controls for customer accounting and contract management
- Cost containment and identification of revenue enhancement opportunities
KEMA takes a holistic approach, critical in evaluating complex processes, in assessing utility marketing, sales, and customer service functions, through the application of a robust operating model framework. We look at marketing, sales and customer service processes, organizational structure and capabilities, and governance to assess the current state and identify opportunities for greater enterprise-wide value.
For more information, contact KEMA’s Operational Excellence team.
Download the KEMA Utility Marketing, Sales and Customer Services brochure (use link below).
|
|
|
|
[download] KEMA Marketing Sales and Customer Service (.pdf 136 kb)
|
|
|
|
|
|
|
|
|
